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Data & Analytics

Karsh Hagan Navigator

DRIVING AND MEASURING SUCCESS

At Karsh Hagan we firmly believe that all solutions need to be measurable. But, in this new world of big data, we find that most marketers are drowning in data but starving for insights. That’s where KH NAVIGATOR comes in. 

KH NAVIGATOR, our integrated data and analytics practice, offers a full range of solutions to our clients. From data management and reporting to customer analytics, to advanced statistical models like marketing mix and multi-touch attribution, KH NAVIGATOR is the tool you need to take your digital marketing from information to insights to implementation.

 

HOW IT WORKS

For each of our clients, we develop a custom analytics and measurement plan that will allow us to leverage actionable insights and craft future strategies guided by data. Each plan is catered to that client’s specific measurement goals, taking priority KPIs into consideration. We are able to aggregate the data you have – most companies have sufficient data to get at least some insights. The result is a framework by which we will be able to draw clear insights that will allow us to optimize our media strategies and elevate our campaign measurement.

CONTINUOUS INSIGHTS AND IMPROVEMENT

Our personalized reporting dashboards are dynamic and will allow you to filter and adjust reporting criteria as needed. We will collaborate with your team to create your dashboard, integrating all available data sources—both first-party and third-party— connecting the dots and drawing conclusions. They will always include actionable insights and trends we identify in the data, and will allow us to:

  • Continue to learn about your customers
  • Develop hypotheses and test them
  • Incorporate testing into media plans and optimize further
  • Scale your analytics efforts across the organization

 

WE'RE READY WHEN YOU ARE

Schedule your introductory analytics consultation with Karsh Hagan’s Director of Data and Analytics today. We’d love to get started on your custom Analytics Roadmap.